Date Published: 8 December 2010
The fear of cancer
Cancer is the UK's number one fear but more than a third of the population think that developing cancer is a matter of fate alone, with nothing they can do to avoid it. This is the result of a recent Cancer Research UK survey.
Overall, the survey found that 20% of men and women in Great Britain feared cancer ahead of debt, knife crime, Alzheimer's Disease and losing a job.
The survey questioned more than 2000 adults aged 16 and over. 34% said the disease was down to fate. And among the 55-64 year olds this figure rose to 41%.
When asked to choose what they feared most from a list including developing Alzheimer's, being in debt, old age, being the victim of knife crime, cancer, being in a plane crash, motor neurone disease, being in a car accident, having a heart attack, losing your job and losing your home ? more people (20 per cent) overall chose cancer than anything else.
Sara Hiom, Cancer Research UK's director of health information, said:
“The fear factor is a serious wake-up call for the British public. It's absolutely vital for us to get the message out that people can do something to alleviate their emphatic fear of cancer.
Cancer is no longer the death sentence people still seem to dread. Long-term survival has doubled since the 70s thanks to better diagnosis, improved treatments and the development of nationwide screening programmes for breast, bowel and cervical cancers.
Spotting early signs and symptoms of what could be cancer ? but probably isn't ? and getting these checked out by a doctor means that the disease can be diagnosed more quickly. When cancer is diagnosed early then treatment is more likely to be effective with a better chance of long-term survival."
Cancer Research UK and the Department of Health are determined to tackle the problem of public awareness about cancer through the National Awareness and Early Diagnosis Initiative (NAEDI) which was set up to improve cancer survival in England.
NAEDI aims to raise awareness of the signs and symptoms of cancer to encourage people to get them checked out sooner rather than later and support primary health care professionals to diagnose cancer early including improving access to diagnostic investigations. Early diagnosis is the key to boosting cancer survival.
Professor Sir Mike Richards, the National Clinical Director for cancer, said:
“The results of this survey show how important it is to get the message across that cancer can often be treatable if diagnosed early. That's why we are launching a campaign in January to raise awareness of the early signs and symptoms of breast, lung and bowel cancer and encourage people to seek medical advice as soon as possible."
The Department of Health has provided funding of £10.75 million for an early signs and symptoms campaign to launch in January 2011. The campaign will be driven by local activity spread across 59 regions around the country. This will be supported by two regional pilots in the East of England and the South West which will focus on bowel cancer and, depending on results, may be rolled out nationally.
Source: Cancer Research UK (Press Release).
