Date Published: 4 January 2010

Junk food marketing by the back door, according to British Heart Foundation (BHF)

In response to the Department for Culture, Media and Sport (DCMS) consultation on proposed changes to the rules relating to product placement in television programmes, British Heart Foundation (BHF) Chief Executive Peter Hollins said:

" At a time when concerns about childhood obesity have never been higher it makes no sense to introduce a loophole which would provide junk food manufacturers with a new way of peddling unhealthy products.

The Government’s reassurance that product placement will not be allowed during children’s programming is of little value as we know it won’t cover many of the shows most popular with youngsters.

The DCMS has previously said no to product placement on UK TV, but by reopening this consultation it is putting the health of the advertising industry above the health of the nation."

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